Instabuy Institutional Website Redesign

The Instabuy website redesign aimed to fix long-standing usability and performance issues while aligning the platform with the company’s new positioning as a scalable e-commerce solution for supermarkets.

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The old website struggled with slow performance on mobile, complex navigation, and outdated visual design, resulting in high bounce rates and low vendor conversion. With 74% of visitors coming from mobile devices, users often abandoned the site before completing any action and the content no longer reflected the brand’s evolution.

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"The goal was to deliver a mobile-first, user-centered redesign that unified Instabuy’s new strategy, improved overall performance, and simplified navigation for both end-users and supermarket vendors."

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The challenge

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The previous site had grown organically over time, with disjointed sections, inconsistent flows, and redundant information. Conversion forms were difficult to complete, and vendors often dropped off before finishing registration.

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From a UX perspective, the biggest challenge was to rebuild trust through clarity and speed — removing friction points, reducing load times, and creating a responsive interface that worked seamlessly across devices.

We executed a mobile-first redesign focused on improving navigation, restructuring content, and optimizing load times. Every page was reorganized based on behavioral data and business priorities, ensuring faster access to key information for both B2C and B2B users.

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- Improved Performance: Reduced load times across devices, particularly on mobile.

- Simplified Navigation: Clearer structure with fewer steps to reach key actions.

- Optimized Forms: Shorter, more intuitive registration and contact forms to increase submission rates.

- Modern Visual Identity: New components and layouts aligned with Instabuy’s refreshed brand positioning.

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Additionally, we collaborated closely with the development team to optimize code delivery and caching strategy, which further improved site speed and responsiveness.

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"The new website not only became faster and easier to use it also reinforced Instabuy’s image as a modern, reliable, and vendor-friendly e-commerce brand."

Even without full post-launch analytics, qualitative tests and early reports from the client confirmed major usability improvements and a visible drop in user frustration.

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- Significant reduction in bounce rate, especially on mobile.

- Higher form completion rates after redesigning the vendor registration flow.

- Improved session time, indicating stronger user engagement.

- Positive client feedback highlighting clarity, speed, and brand consistency.

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The redesign established a solid foundation for future product growth positioning Instabuy as a stronger, more user-focused digital marketplace for supermarket vendors and customers alike.

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"The project didn’t just fix usability issues, it redefined Instabuy’s digital presence and paved the way for scalable, conversion-driven growth."